Screen_Shot_2014-03-13_at_8.13.09_PMToday the ASR Group-Belize Sugar Industries Limited announced its adoption of a fresh new look to its corporate logo and branding identity.


The release says that the new branding and color scheme were developed to reflect BSI’s core business activities as well as to embrace partnership with ASR and its family of companies. To date, the partnership has resulted in the investment of $190 Million in Belize since last year which included upgrading and modernizing the mill and sugar operations. The color scheme was chosen to project the core “green” aspect of BSI’s business, its basis in agriculture and its environmental awareness. The colors were also attractive as they embrace the new partnership with ASR Group and reflect the importance of having a compatible collaboration on all levels.

Meanwhile, the sun embodies the company’s positive future outlook as well as being a tribute to the BSI’s Renewable Energy generation. According to BSI, the new logo will be found on all business documents and correspondence.

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