Screen_Shot_2014-06-10_at_8.26.11_PMIn last night’s newscast we presented to you the success story of seventeen year old Eider Romero founder of ER’s Icy Treats who won Best young entrepreneur in the Caribbean in the third annual Citi-CMFA Caribbean Microfinance Awards. Tonight, we feature the success of twenty-five year old Eliel Reynoso owner of Hawaianas who won second best young entrepreneur in the Caribbean and took one thousand five hundred US dollars as his prize. Here is his story.


Dalila Ical – Reporting

 

On a hot day like today one of these shaved ice is refreshing and somewhat heaven sent. But, this is no ordinary “ice”. This product has a unique zest that has propelled its inventor to success. He is twenty-five year old Eliel Reinoso who has been self-employed for the last three years.

 

Eliel Reynoso – Micro-Entrepreneur


“The first mixture that I did was the Hawaiian; I put some lime, salt and pepper and pine apple so it is mixed so that whenever I mixed it up in the cup it stays like sweet and sour right, it doesn’t stay that sour and that sweet and then I have the fruit cocktail which is the milk syrup pineapple and papaya and then I have this one which is the chocolate cocktail still milk syrup, pineapple and papaya and then I add the chocolate Hershey’s on top and then I have the tam bran and the chamois too I have basically seven product.”


The first recipe was passed on to him by his father, which he has managed to perfect.

 

Eliel Reynoso – Micro-Entrepreneur


“I did the experiment and everything and basically I reached to the Hawaiian point that it is right now.”

 

Dalila Ical – Reporter


“Which is your most popular?”


Eliel Reynoso – Micro-Entrepreneur


“Hawaiian and the tambram, those are the two that I sell the most right.”


And with the help of lending institutions like the La Inmaculada Credit Union under its social entrepreneurial programs, Reynoso has been able to improve his business. Reinoso is reaping the fruits of his labor of love as he received the second best young entrepreneur in the Caribbean award earlier this month in Jamaica.

 

Eliel Reynoso – Micro-Entrepreneur


“I am very proud and very happy and never expected for that and I am very thankful for the Credit Union too that submitted my name to the Caribbean Micro entrepreneur and through them I got that link to the forum and I give them the good prop to them that they are looking out for small entrepreneurs and in helping out either in the information or with the finance.”


And his thirst quencher has become popular. Anybody and everybody seek him out for a taste of one of his seven flavors.

 

Eliel Reynoso – Micro-Entrepreneur


“It is a very, very good product and the feedback that I am getting is that they like it and they always wait for the ice.”


Dalila Ical – Reporter


“And what is the cost, is it reasonable?”


Eliel Reynoso – Micro-Entrepreneur


“I have different prices one which is for $1.50 which is the small one, the $2.50 and the $3.00 depends on how you want we mixed it up and to your choice.”


Reynoso plans to keep expanding within Orange Walk and eventually to Corozal and even Belize City. He says it’s been a great adventure and a successful one at that.

 

Eliel Reynoso – Micro-Entrepreneur


“It is a very good market and I am very happy where I am right now.”


The Citi-CMFA Microfinance Caribbean Awards recognize the efforts and commitment of institutions and individuals that ensure maximum financial and social returns within the microfinance sector in the Caribbean.

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