Screen_Shot_2015-02-03_at_8.18.11_PMWhen we visit the public hospitals seeking medical attention we crave for good service but a smiling face is not what we often meet when we visit the community hospitals. The list complaints lodged aginst public hospitals across the country is huge and it varies from negligence to bad service.


But In the Corozal District efforts are underway to curb the bad image created by unprofessional staff. Today over 13 members of the Corozal Community Hospital gathered at the Corozal Community College conference room to undergo training in Public Relations. Facilitaiting the training was Roger Duran.


Roger Duran – Facilitator


“The main objective of the training is to ensure that people that are working at the hospital are sensitizing to the needs of the patients and the customers rather than just the right, and our main objective is to let them know and portray the different aspects of public relations and customer service.”


Victor Castillo – Reporter


“How will this benefit both the patient and the staff members?”


Roger Duran – Facilitator


“Our main goal is to let them know how to identify their customers and how to treat them as valuable assets to the organization, every time a customer walks in we have to find a way how to accommodate them and make them feel that the institution is actually theirs and given that opportunity to the workers in respect to the training that they are getting they will better be able to assist customers and make them feel welcome.”


Many at times the tables turn and hospital staff is the ones who face discrimination and verbal abuse. According to Duran, in today’s training staff members were given the tools to deal with such a situation.


Roger Duran – Facilitator


“In public relations we have to understand that communication plays a very key role and by them being sensitized in different aspects of communicating they will be able to identify with the customer and be able to carry out a good rapport so they can lead to their goals and ensuring that their customer gets what they came for at the institution, during the course of the workshop we are trying to make sure that all the different aspects of public relation in regards to communicating effective speaking be addressed so that they can better treat the customers in an appropriate manner so that the customers feel welcome.”


A similar training is also being carried out here in Orange Walk at the Northern Regional Hospital.


Roger Duran – Facilitator


“We have done it already for the majority of the staff of the Northern Regional Hospital but we are breaking them in different groups so of course we are affording the customer service and public relation workshop to all our workers.”

 

The initiative is being carried out by the Ministry of Health under the newly incorporated NHI program.

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