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Screen_Shot_2015-10-06_at_7.46.40_PMJICA or The Japan International Cooperation Agency is a governmental agency that coordinates official development assistance for the government of Japan. It is chartered with assisting economic and social growth in developing countries. In Belize there are 20 JICA volunteers shared equally in every district. These volunteers provide Health and Environmental Awareness, technical medical support, sports and education assistance just to name a few.

Yasuke Masuda, a JICA volunteer in Corozal, is keeping his end of the bargain when it comes to environmental awareness. Masuda saw the need to educate the public about the damage littering can cause and immediately liaised with his colleagues and together they started a country wide campaign against littering. The campaign is in its early stages but it has been fruitful.


Yasuke Masuda JICA Volunteer


“Have you ever seen these stickers on the bus? As volunteers we put these stickers on more than one hundred buses and you can see it from Corozal to Punta Gorda you may find it.”


Reporter


“What actually give you this drive to start this campaign litter free?”


Yasuke Masuda JICA Volunteer


“One of the reason why we made it is that throwing the garbage from the bus window is of course bad for the environment and what is worst is that it is just dangerous as well and it may hit next to the driver next to the bus so we hope that watching thee stickers may prevent further accident or littering in the future.”


Masuda believes that awareness is the key to solve littering problems and because he is responsible for Environmental awareness he takes that awareness to students.


Yasuke Masuda JICA Volunteer


“In Belize what we should do first is the education and that is what I am doing right now teaching for kids not to litter and to collect garbage and to put it in certain place to deal with it properly.”


Reporter


“Has it been good and have you seen progress?”


Yasuke Masuda JICA Volunteer


“Environmental education is something big and clear idea so it is hard to see the clear step forward but I see some student start to collect garbage and they sometimes they told me what they have done about environmental positive thing and that makes me happy.”


The awareness campaign features two stickers, each having a message. One from a famous reggae song and the other from one of Masuda’s students.


Yasuke Masuda JICA Volunteer


“I want to say one thing about this phrase and this is coming from the popular song of Bob Marley and I guess everybody like it and I like it and the last phrase “Without Litter, Belize will glitter” is an idea coming from the primary schools students in Belize so we are proud of it and together we can make it.”


According to Masuda, the only way for Belize to be litter free is to educate our children from an early age and also by promoting civic pride.

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